Privacy and Cookie Policy

Information on Prague University of Economics and Business Processing and Protection of Personal Data
Personal Data Controller

The Personal Data Controller is Prague University of Economics and Business, W. Churchill Sq. 1938/4, 130 67 Prague 3 – Žižkov, Czech Republic, ID No.: 613 84 399, VAT ID No.: CZ61384399, data box ID: canj9d5. Prague University of Economics and Business (hereinafter also VŠE) is a public university as defined in Act No. 111/1998 Coll., on Higher Education Institutions. VŠE’s mission is to freely and independently provide education and the associated scientific, research, developmental, innovative, artistic, and other types of creative activity, as well as any activity related to the above.

Full text of the information

Cookie policy

The Prague University of Economics and Business, Faculty of Management (“FM VŠE”) may use cookies, tracking pixels and other technologies to help you personalize the site and improve your user experience when you visit the website, including any other form, channel, mobile website or mobile application related or connected to it (the “Site”).

We reserve the right to change this Cookie Policy at any time and for any reason. We will notify you of any changes by updating the “Last Updated” date at the footer of this page. Any changes or modifications will be effective immediately upon posting of the updated Cookie Policy.

We encourage you to check this Cookie Policy periodically to stay informed of updates. You will be deemed to have been made aware of changes to any revised Cookie Policy, to be subject to those changes, and to accept those changes if you continue to use the Site after the date of posting of the revised Cookie Policy.


A cookie is a file with a string of information that assigns each visitor of the Site a unique identifier. This file is stored on your computer or mobile device. Your browser then provides us with this unique identifier, which is used whenever you make a request to the Site (e.g., to visit any web page on this server). We use cookies on the Site to, among other things, track the services you have used on the Site, record registration information, record your user preferences, or keep you logged in to the Site. Cookies help us to understand how the Site is used to improve your user experience.

Cookie types

  1. Our Cookies
    Our cookies are “first party cookies” and can be permanent or temporary. These are essential cookies without which the Site would not function properly or be able to provide certain functions and features. Some of them can be manually disabled in your browser but may affect the functionality of the Site.

  2. Analytical Cookies
    Analytical Cookies track how users access and interact with the site. These cookies allow us to determine which features on the Site work best and which features on the Site can be improved.

  3. Personalisation Cookies
    Personalisation Cookies are used to recognise visitors returning to the Site. We use these cookies to record your browsing history on our Site, the pages you visit and your settings and preferences each time you visit the Site.

  4. Administration Cookies
    Administration cookies are used to preserve your identity or your current login to the Site to prevent you from being unexpectedly logged out and to keep any information you enter. These cookies cannot be individually disabled, but you can disable all cookies in your browser.

  5. Third party cookies
    Third party cookies may be placed on your computer when you visit the Site by companies that operate certain services offered by us. These cookies allow third parties to collect and track certain information about you. You can manually disable these cookies in your browser.

Control of cookies

The use and storage of the cookies currently used on the Site can be set when you first visit the Site via a dialog box that informs you about the use of cookies, or by clicking on the Cookie Settings option in the footer of the Site. Most browsers are set to accept cookies by default. However, you can remove or refuse cookies in your browser settings. Please note that doing so may affect the availability and functionality of the Site.

For more information about controlling cookies, please refer to your browser or device settings where you can control or reject cookies or the following links:

Other tracking technologies

In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help us customize the Site and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page. They are used to track the number of users who have visited particular pages, and to acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page view, and a description of the page on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.


If you have questions or comments about this Cookie Policy, please contact us at or at

PR department
Faculty of Management
Prague University of Economics and Business
Jarosovsks 1117/II
377 01 Jindrichuv Hradec
Czech republic

Privacy and Cookie Policy